where brand
meets conversion
I lead end-to-end experiences blending brand, product, and strategy to drive conversion, ensuring every touchpoint feels intentional, cohesive, and, in the age of ai…human.
Hello!
I’m an Art Director–turned–Product Designer based in Philly. With a background in UX/UI and large-scale marketing campaigns, I create thoughtfully crafted experiences where branding and user experience come together as one cohesive whole.
I have a deep love for organization, world travel, and breaking all the “norms” of life.
Meaningful Career Outcomes
E-commerce Growth
A redesigned cart and order review page for Comcast Xfinity which improved clarity and customer confidence while shopping.
Experience Launches
A centralized entertainment destination where simplicity, savings, and flexibility are the main goals of the experience.
Building Systems & Work Flows
A streamlined process for our end-to-end work flows helped optimize my teams speed to market because efficiency is kinda my thing.
"Good design, when it’s done well, becomes invisible.”
Jared Spool
