where brand
meets conversion
I guide vision, narrative, and execution across digital journeys, ensuring every touchpoint feels intentional, coherent, and, in the age of ai…human.
Hello!
I’m an Art Director–turned–Product Designer based in Philly. With a background in UX/UI and large-scale marketing campaigns, I create thoughtfully crafted experiences where branding and user experience come together as one cohesive whole.
I have a deep love for organization, world travel, and breaking all the “norms” of life.
Meaningful Career Outcomes
E-commerce Growth
My cart and consent redesign for Comcast Xfinity improved clarity and customer confidence. I’m always thinking about the user.
Experience Launches
I built a centralized entertainment destination where simplicity, savings, and flexibility are the main goals. I try to always retain a birds eye view.
Cross-Functional Leadership
I excel at executive storytelling, gaining stakeholder alignment, and system-level thinking because efficiency is kinda my thing.
"Good design, when it’s done well, becomes invisible.”
Jared Spool
