The Villa at Florham Park Identity and Advertising Campaign

The Villa at Florham Park is a senior living home in upstate New Jersey. The landmark was formerly home to the Sisters of Charity of Saint Elizabeth which gained a new owner in 2016. I created their new logo which is a nod to their rich history but is careful not to make religion the focal point either. Following the identity of The Villa was a brand campaign that consisted of print ads, out-of-home, and a trifold brochure.