The Wanamaker Office Building Rebranding

The Wanamaker Building, a historic Philadelphia landmark, strongly embraces its iconic past. They also saw a need to appeal to a more energetic, youthful demographic. I, and my team, collaborated with the Wanamaker Building to position the building as a great place to work and increase brand awareness. By working in tandem with their extensive lobby renovations and other building upgrades, we created a fresh identity that honored the building’s history while bringing the brand into the present.